It is important for any blog owner to understand the importance of color theory. Choosing the right or wrong blog colors can mean the difference between attracting blog readers and losing them. Color theory is as much about your brand as the aesthetics of your website.
To begin with there are only actually three primary base covers red, blue and yellow. How you mix these primary base colors determines whether your visitors stay on your blog or turn and run. From around the 18th century when the modern color wheel was developed the same basics of color theory apply.
Color Theory Psychology
Color can be seen as a form of non verbal communication. For instance green is seen as a color of harmony, balance and growth. Blue can be said to be the color of trust and reliability. On the other hand red is seen to be a color of vibrant energy, passion and action. White is seen to be pure and represents wholeness and innocence.
These psychological meanings of color can be inviting to readers, hence most content is written on pure white pages. The way different brands make use of colors to influence our decision making can be seen every day around us. Color theory psychology is subtle but at the same time powerfully convincing. Take an example like milk from your local store. The packaging is usually white symbolizing purity and goodness. The same applies to more expensive items. The color of product packaging influences our purchasing choices – This is known as color theory psychology.
Take a look at a few of the world’s biggest brands and pay attention to the color schemes used on their websites. They are masters of color theory research following the patterns of our purchasing habits. These brands will often design a whole marketing campaign based around the way we react to colors and purchase. Many major brands from Nescafe Coffee to Colgate spend millions researching the effect colors invoke in people when buying.
You should think about the subject of color theories before you choose a theme for your new blog. Some theme frameworks allow more design options than others. By using color theory analysis, good content and using color theory psychology you can build a website that immediately connects with your readers.